client: Mubadala Energy
Industy: Oil and gas, Energy
SERVICES: NAMING, BRAND ARCHITECTURE, POSITIONING, BRANDING, GUIDELINES, COLLATERALS
Re-launching a global petroleum firm with a renewed focus on a cleaner, greener approach to energy.
THE CHALLENGE
In 2022, Mubadala Petroleum shifted its business output from a gas-weighted portfolio to cleaner energy solutions. This business shift resulted in a 360 rebrand, inclusive of name, strategy, positioning, and visual expression.
THE SOLUTION
As Mubadala Energy, the award-winning, refreshed brand spoke to its progressive and innovative future goals, featuring a vibrant colour palette and dynamic and flexible visual language that truly allowed the company to embody its new positioning statement of ‘Energizing the Future.’
Our logo tells the story of transition into a more responsible and sustainable energy future while embracing Mubadala’s rich heritage.
THE BRAND
The Mubadala Energy brand speaks to the story of transition into a more responsible and sustainable energy future whilst firmly embracing Mubadala’s rich heritage and gravitas within its market sector.
A transition symbol, evoking the fluidity and changing nature of the business is a strong, bold stamp of authority and presence for the brand, with an expressive visual language that allows it to flex across various touchpoints and environments.
THE LAUNCH EVENT
Held at the end of 2022 at Abu Dhabi’s iconic Emirates Palace, Mubadala Energy was unveiled to the world.
An immersive and engaging event space featured interactive touchpoints for guests to experience the refreshed brand tangibly, along with a keynote presentation and seminars, culminating in the debut of the hero brand film.
